User Research
Product Strategy
UI Design
Interaction Design
Usability Testing
Figjam
Notion
Maze
Figma
Otter
5 weeks
Role
User Research
UX Design
UI Design
Interaction Design
Usability Testing
Tools
Google Form
Figjam
Figma
Maze
Dovetail
Timeline
10 weeks
The Problem
Airbnb only offers a singular payment option for individual bookings. This leads to frustrations with users who are splitting the payment for a reservation during group travel trips.
The Solution
Enhancing Airbnb’s group booking features: including a split payment feature, improved communication tools and a new rewards system would increase satisfaction among guests.
These changes would lead to a higher conversion rate for group bookings and build loyalty with guests who travel in groups frequently.
Usability Review
Business & User frustrations
Summarise the business and user frustrations…
Primary Frustration
Secondary Frustration
Competitor Benchmarking
Summarise the competitor benchmarking…
Problem Space
Summarise the problem that you've identified and why you've formed a how might we question…
How Might We…
Ideation
Summarise the ideation phases that you followed…
What can we add
Enter the highest priority idea that you identified we could add
What can we improve
Enter the highest priority idea that you identified we could improve
User Flows
Summarise the user flows that you mapped and improved…
Rapid Prototyping
Summarise the rapid prototype that you created…
Styles & Components
Summarise the styles & components that you created…
High Fidelity Prototype
Summarise the final prototype that you created…
Usability Testing
Summarise the usability testing script and test that you created…
Test outcomes
Having tested the prototype, I learned [Insert key learning] which should improve [insert business goal] and [insert user benefit]
Three key learnings
1. Enter first key learning from this case study
2. Enter second key learning from this case study
2. Enter third key learning from this case study
Next steps
Explain the next steps you would take if you had more time to iterate